How do marketing channels increase efficiency in exchange situations?
What will be an ideal response?
Marketing intermediaries facilitate exchange efficiencies, often reducing the costs of exchanges by performing certain services and functions. Even if producers and buyers are located in the same city, there are costs associated with exchanges of goods and services. Marketing intermediaries can reduce these expenses by performing services and functions efficiently. They provide valuable assistance because of their access to and control over important resources used in the proper functioning of marketing channels.
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Which of the following statements is true?
a. The method of preparing the operating activities section of a statement of cash flows which adjusts net income to remove the effects of deferrals and accruals for revenues and expenses is the direct method. b. The method of preparing the operating activities section of a statement of cash flows which reports major classes of gross cash receipts and cash payments for revenues and expenses is the indirect method. c. The FASB prefers the indirect method of preparing the operating activities section of the statement of cash flows. d. Most companies use the indirect method of preparing the operating activities section of the statement of cash flows.
Personal interactions with survey respondents could lead to answers that would not be given otherwise. This gives rise to the potential for:
A) nonresponse bias. B) tolerance bias. C) focus bias. D) interviewer bias.
The big bang approach
a. is more ambitious and risky than the phased in approach. b. is a popular alternative to the phase-in approach. c. reduces the change of system failure. d. all of the above. e. none of the above.
Survey data from CEOs of the 162 largest firms on the Fortune's list of the 500 largest U.S. corporations revealed that the CEOs strongly believed that international business skills and knowledge were important not merely for promotion to senior executive positions but also for appointment to _____ positions.
Fill in the blank(s) with the appropriate word(s).