People meters measure

a. Channel selections and viewer's age
b. Name of program and viewer's presence
c. Name of program, viewer's age and sex
d. Channel selections, viewer's presence, age and sex
e. Channel selections and viewer's sex


d

Communication & Mass Media

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As a speaker, when you use a sequence of thought that compares similar things or circumstances to draw a conclusion, you are using __________.

A. emotional appeal B. causal reasoning C. deductive reasoning D. reasoning by analogy

Communication & Mass Media

If you hypothetically pose a question or problem to a group of people you admire and then imagine how they would respond to your problem, you are participating in __________.

A. perception checking B. clarification C. ghost-thinking D. description/interpretation

Communication & Mass Media

A speech of introduction should .

a. focus on a single characteristic of a person b. be the longest speech of the night c. describe the group you are introduced to d. tell the audience the education, background and experience of a person

Communication & Mass Media

Most main ideas can be summarized as part of the transition between the _________ of a speech and its conclusion

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media