When giving a speech of presentation, you should usually

A. present the main speaker briefly and accurately.
B. adapt your presentation to the main speaker.
C. give a brief biography of the main speaker.
D. avoid mentioning the losers of the award competition.
E. tell why the recipient is receiving her or his award.


Answer: E

Communication & Mass Media

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When there is not adequate time or commitment for a comprehensive training program it is better to?

a. emphasize a few skills b. prioritize objectives c. superficially work on all skills needed d. both a and b (page 343 left)

Communication & Mass Media

Which method of analyzing audiences is typically the most time consuming?

A) Random sampling B) Survey interviews C) Experiments D) Questionnaires E) Observations

Communication & Mass Media

The passage below comes from Kenneth Burke's 1969 A Rhetoric of Motives (Berkeley: University of California Press)

"Aristotle had said that, particularly in the arousing of pity, the rhetorician is most effective if he can bring before the audience the actual evidence of hardship and injustice suffered. Thus, in proportion as "imagination" went up in the scale of motivational values, one might come to speak of an appeal to the imagination in many instances which classical theory might have treated as persuasion by the appeals of pathos and ethos (appeals to "emotion" and by "character" or personality," (81, Burke's emphasis). Would you advise the speaker to quote this passage or paraphrase it? Justify your answer. What are the major differences between quoting and paraphrasing? Additionally, write two different ways you would introduce this source during your presentation. What will be an ideal response?

Communication & Mass Media

Radio and the Internet have which of the following in common?

A. They both were initially developed as tools for machine-assisted interpersonal communication. B. They both were initially developed as media of mass communication. C. They both are owned and operated by the government in the United States rather than by private industry. D. They replaced other forms of mass communication, which were then driven out of business.

Communication & Mass Media