________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
A. CRM
B. Regression
C. RFM
D. Market-basket
E. Cluster analysis
Answer: C
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Cash flows from borrowing and paying off a 90-day bank loan are classified as
a. operating activities. b. investing activities. c. financing activities. d. purchasing activities.
Operating income is negative in an amount equal to _________________________ when revenues are zero
Fill in the blank(s) with correct word
Which element below is not one of the four main types of behavioral techniques?
A. positive reinforcement B. punishment C. negative reinforcement D. elimination
Greener-grass Inc. is a lawn care company providing landscaping and lawn maintenance services to customers in and around Kansas City. The marketing team at Greener-grass carefully tracks the moves of competing companies, watching for shifting strategies and new promotions. The marketing team is also in constant touch with customers, using surveys and other feedback methods to find out what kind of services customers value the most. Greener-grass is most accurately described as having a ________ orientation.
A) market B) product C) customer D) competitor E) leadership