When prospects participate in a sales presentation, they most likely:
A) bond with the salesperson
B) ask more summative questions
C) understand the product better
D) use more nonverbal communication
E) talk more often than the salesperson
C
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An organization that keeps costs and prices low in targeting a narrow market is pursuing a strategy of
A. cost leadership. B. differentiation. C. cost focus. D. stability. E. focused differentiation.
In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products
A) pirating pricing B) captive pricing C) two-part pricing D) pure bundling E) mixed bundling
A city of 50,000 or more inhabitants, or an urbanized area of at least 50,000 inhabitants, with adjacent communities having a high degree of economic and social integration with the core community is called a
A. competitive statistical area. B. metropolitan statistical area. C. statistical demographic area. D. trade area. E. metropolitan urban development.
Which of the following quality gurus introduced both the quality circle and the cause-and-effect diagram?
A. Joseph Juran B. Armand Feigenbaum C. Kaoru Ishikawa D. W. Edwards Deming