Marketers in the United States are paying increasing attention to ethnic groups because
A. country culture is replacing regional culture as a key marketing consideration.
B. they represent a majority of the population in nonurban areas of the country.
C. government subsidies assist marketers attempting to communicate value to these groups.
D. they are more susceptible to marketing messages.
E. approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
Answer: E
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