What did PR firm Exponent do to support customer engagement in the Caribou campaign?

a. posted YouTube videos
b. encouraged fans to share content
c. created a separate fan Facebook page
d. hosted live online Q and A chats with Caribou roastmasters


b. encouraged fans to share content

Communication & Mass Media

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Which is the BEST example of a factual statement?

A) Paula is unreasonably angry. B) Lene harbors resentment. C) Marwan is driving a green Jeep. D) Francois seems to prefer Jeeps.

Communication & Mass Media

"By the year 2020, depression will be the second most

common health problem in the world, according to the Public Broadcasting System." The preceding attention-getter falls into which category? a. humor b. questions c. references d. facts and statistics

Communication & Mass Media

According to your textbook, in a speaking outline, the conclusion should be

A. written out word for word. B. set off in parentheses. C. labeled as a separate part of the speech. D. All of these answers are correct. E. Both written out word for word and set off in parentheses.

Communication & Mass Media

What are economies of scale and oligopoly? How are they related?

What will be an ideal response?

Communication & Mass Media