In a short essay, list the seven key principles that are required in order for a firm to be profitable when addressing the needs of customers in the bottom of the pyramid.
What will be an ideal response?
1. Create market opportunities
2. Craft solutions with the bottom of the pyramid
3. Orchestrate effective experiments
4. Manage failures
5. Establish or comingle competitive advantage
6. Leverage and transfer social embeddedness
7. Enhance mutual value
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An advertising account executive is the person who actually develops and produces the advertisement
Indicate whether the statement is true or false
Which one of the following is the best example of a Type II subsequent event?
a. Election of new board members. b. Change in auditors. c. Inability to collect from a significant customer. d. Acquisition of a subsidiary.
Which woman served as the first female president of the Public Relations Society of America (PRSA) and cofounded the Public Relations Student Society of America (PRSSA)?
A. Doris E. Fleischman D. Constantine Clarke B. Leone Baxter E. Mary Swain Routzahn C. Betsy Ann Plank
The economic integration of the EU is based on
A. a delicate balance of political will and authoritarianism. B. national willingness to forego sovereignty in some areas. C. self-interest and market common sense. D. a commitment to build a trading bloc larger than the U.S.