The marketing mix includes:
product, price, place, promotion
product, price, principle, promotion
product, precision, place, promotion
product, price, place, punctuality
product, price, place, promotion
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A bank is said to have enough liquidity if:
A) it has enough funds to conduct its day-to-day businesses and meet the regulatory requirements. B) the value of its assets exceeds the value of its liabilities by at least $50,000. C) it operates for seven days a week for more than 12 hours a day. D) it holds deposits amounting to at least $100,000.
Suppose the price of chocolate chip cookies is $4.00 per pound and the price of a slice of cake is $2.00 per slice. The relative price of cake in terms of cookies is
A) 1/2 pound of cookies per cake. B) 2 pounds of cookies per cake. C) 1/2 slice of cake per cookie. D) 2 slices of cake per cookie.
An airline can profit by offering standby customers an unsold seat at a substantial discount just before takeoff because
A. additional passengers are needed to balance the load. B. the marginal cost of additional passengers is very small. C. additional passengers add little to fixed costs. D. such passengers add more to profits than do those with reserved seats.
When using expert opinion, consumer surveys, test marketing, and price experiments to analyze consumer behavior, managers must consider whether the participating groups are representative of the larger population
Indicate whether the statement is true or false