Emotional appeals in persuasion ___

A) add color to the speech but have minimal impact
B) are important if listeners are to be motivated to act
C) are generally unethical and are thus best avoided
D) should substitute for logical arguments whenever possible.


B

Communication & Mass Media

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Uncritical, relaxed, and pleasant interactions are known as ______.

a. small talk b. intensifying c. initiating d. experimenting

Communication & Mass Media

A President needs speech-writers like Jon Favreau for all of the following reasons EXCEPT

A) crafting messages the President is comfortable delivering and which resonate with audiences. B) even an effective speech-writing President doesn't have time to write dozens of speeches a week. C) to develop quality messages that don't rely on trickery with words to get attention. D) to put words in the President's mouth for routine occasions he doesn't have time to think about.

Communication & Mass Media

When using multiple open microphones, one problem is comb filtering. An indicator of comb filtering effect is:

a. low-level distortion in the signal. b. feedback before the PA system is loud enough for the audience to hear it. c. no sound due to 180-degree phase cancellation. d. a thin, hollow sound.

Communication & Mass Media

Power exists in all relationships and derives from the ability to meet a person's needs

Indicate whether the statement is true or false.

Communication & Mass Media