Briefly describe several of the inputs that marketers typically contribute to a company's business plan
What will be an ideal response?
A company's marketing department is responsible for contributing many inputs to the company's business plan. Marketers should provide a comprehensive review and assessment of a business's marketing environment, including opportunities and threats. Next, marketers should explain what the marketing function is attempting to achieve in support of the business plan. This should be followed by a discussion of how the business can achieve its marketing objectives. Finally, marketers should lay out a process for allocating resources and monitoring results.
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Answer the following statement true (T) or false (F)
Which of the following is NOT a goal for manufacturers in designing their individual internal processes?
a. to maximize the performance of their supply chains b. to provide customers with high-quality products and services c. to provide at locations most convenient for the manufacturers d. to provide value at the lowest possible cost
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Answer the following statement true (T) or false (F)
In the context of Internet search, Boolean operands:
A. are quotation marks inserted around topic words. B. serve to limit the identified sites. C. provide access to the hidden Internet. D. direct users to other related topics.