What is ambush marketing?
What will be an ideal response?
Ambush marketing is a phrase that describes the actions of companies that seek to associate themselves with a sponsored event such as the Olympic Games or the Super Bowl without paying the requisite fee as other “official sponsors” do. The ambush consists of giving the impression to consumers that the
organization/company is actually a sponsor or is somehow affiliated with the event when in fact it is not.
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Managers can reduce employee stress by
a. lightening up b. enhanced policy c. acting as a safety valve d. a and c e. none of the above
The amount of income received by households prior to the payment of personal income taxes is called
A) disposable wages. B) national income. C) personal income. D) net domestic product.
Punishment:
a. Is a conventional device b. Has a symbolic significance largely missing from other kinds of penalties c. Expresses more than disapproval d. All of the above
Match the following
A) property that has physical form and can be touched B) anything of value that is subject to ownership and that is not land or fixture C) an item that is permanently affixed to the land D) property that has no intrinsic value but that represents something of value 1) tangible property 2) personal property 3) fixture 4) intangible property