When a company that uses social media runs a contest online, it will measure its effectiveness in a variety of ways. One such measure is the conversion rate. The conversion rate for the contest promotion would be

A. the number of people who share the contest on their social media site.
B. the percentage of fans who like the contest.
C. the number of people who comment on the contest.
D. the number of people who recommend the contest to others.
E. the percentage of visitors who enter the contest.


Answer: E

Business

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