Loretta Inc, a U.S.-based watch manufacturer, sells its products in France, China, Russia, and India. To manage sales, Loretta appoints a number of sales representatives to each location
Sales representatives report to area managers, and area managers coordinate sales in their respective areas before reporting to regional managers. Loretta has most likely adopted a ________ sales-force structure.
A) customer
B) product
C) complex
D) distributor
E) territorial
E
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How does the text define “employee engagement”?
a. an emotional bond or attachment an employee has to the work task, organization, and its members b. the ability of organization management to create a positive relationship between employees and the work c. the extent to which employees engage in nonwork socialization with coworkers or informal employee groups d. the attachment an employee has to his or her specific job description
Telling organizations that their ethical responsibilities end with obedience to the law:
A. reduces the frequency of corporate scandals. B. is just inviting more legal regulation. C. eliminates ambiguity while making personal ethics-related decisions. D. is enough to maintain an ethical business environment.
Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during
A. commercialization. B. screening. C. concept testing. D. product development. E. test marketing.
If a buyer and seller agree on terms involving inventory, equipment, and price, this method of becoming a small business owner is known as a ____________________.
Fill in the blank(s) with the appropriate word(s).