What is accomplished when a company is involved in multiple steps of the value chain?
a. Semi–vertical integration
b. Horizontal integration
c. Bias integration
d. Vertical integration
d
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Which of the following statements is false?
a. Cost drivers help identify cost as related to product variety and product complexity. b. Examples of volume-related cost drivers are work orders and distance traveled. c. Cost drivers promote the effective and efficient management of cost. d. Unit costs are caused by the production or acquisition of a single unit of product or the delivery of a single unit of service.
Volume maximization is also referred to as
A. penetration pricing. B. price skimming. C. target pricing. D. survival pricing. E. profit maximization.
College DecisionJuan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and talked to advisors regarding his chosen major, marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there.Refer to College Decision. The direct mail pieces with scholarship information that schools are sending to Juan are examples of which type of information sources?
A. marketing-controlled B. nonmarketing-controlled C. service-oriented D. internal E. selective
It is believed that the median yearly income in a suburb of Atlanta is $70,000 . A sample of 67 residents was taken. Thirty-eight had yearly incomes above $70,000, 26 had yearly incomes below $70,000, and 3 had yearly incomes equal to $70,000 . The null hypothesis to be tested is H0: Median = $70,000 . The mean and the standard deviation (respectively) for this test about the population median
are _____. a. 32 and 4 b. 32 and 16 c. 33.5 and 4 d. 33.5 and 16