Bill had a problem with a coffee maker he purchased recently. He has been trying for days to speak with the company by calling its toll-free number, but it rings forever or sends him through a long menu with no opportunity to speak to an individual or to leave a message. Steve feels his basic consumer right to ____ has been violated.
A. safety
B. be informed
C. be heard
D. choose
E. privacy
Answer: C
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Diageo PLC, V&S Vin & Spirit AB, and Seagram and other marketers know that Russians consume a great deal of vodka. This type of market segmentation can be classified as:
A) demographic. B) behavioral. C) psychographic. D) occupational. E) benefit.
Groupthink is a phenomenon in which a group reaches a decision by eliminating all critical thinking that threatens consensus
Indicate whether the statement is true or false.
Which of the following forms of pre-employment testing has stimulated the greatest amount of legal action?
A) skills testing B) aptitude test C) medical test D) polygraph testing
A ________ is a payment to current shareholders in which the payment is less than 25% of the current shares held
A) stock split B) stock dividend C) cash dividend D) specially designated dividend