When designing the new ad campaign for Glad ForceFlex garbage bags, one of the creatives asked, "What if we showed how strong the material in the bags is by showing it catching a charging rhinoceros?" Which of the following techniques for manipulating and transforming ideas was most likely used in this example?
A. reverse
B. parody
C. compare
D. imagine
E. connect
Answer: D
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Which statement is not correct? The VSAM structure
a. is used for very large files that need both direct access and batch processing. b. may use an overflow area for records. c. provides an exact physical address for each record. d. is appropriate for files that require few insertions or deletions.
Fieldwork is the step in the research process immediately after developing an approach to the problem
Indicate whether the statement is true or false
Comparative advertising is also known as ________ advertising
A) attack B) institutional C) covert D) reminder E) informative
When the price of a product is set at a level where demand and supply are the same, a state of__________has been achieved
Fill in the blanks with correct word.