Focused low-cost and focused differentiation strategies carry very little risk for the companies that make use of them.
a. true
b. false
Answer: b. false
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Which pricing strategy has the advantage of being simple to calculate but has the disadvantage of ignoring demand and competitive conditions?
A) gray marketing B) skimming C) penetration D) market holding E) cost-based
Which one of the following statements regarding the application of the lower of cost or market method is true?
a. The lower of cost or market method is most commonly applied on a total inventory basis because it is a more conservative approach. b. The lower of cost or market method is an exception to the historical cost principle. c. When the lower of cost or market method is used, inventories are valued at selling price. d. Generally, market value is greater than replacement cost.
In the traditional manufacturing environment, overhead costs cannot be traced directly to products
Indicate whether the statement is true or false
Salespeople need to segment their accounts by the amount of revenue generated to:
A. accomplish all their personal goals. B. perform an OAKS analysis before a value analysis. C. improve the quality of their firm's advertising campaigns. D. reduce the amount of time they spend with large accounts. E. ensure they use their time appropriately.