What are brand ambassadors?
a. salespeople who work on a particular brand, or range of brands
b. bloggers who advocate the benefits of branding
c. individuals who feel strongly about a brand and recommend it highly to other people
d. export agents who make the first approaches to distributors in a foreign market
e. the first people to try a new brand
c. individuals who feel strongly about a brand and recommend it highly to other people
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Which one of the following is influenced by the mode of transportation used by a company?
a. cost b. quality of raw materials purchased c. extent of government supervision d. compliance with ISO requirements
________ is(are) the major source of revenue.
A. Borrowing from banks B. Sales C. Dividends D. Outside investors' contributions
Ross's, an off-price retailer featuring clothing and housewares, communicates in news story form about its organization and its efforts to support local children's hospitals. This information is transmitted through mass media at no charge and is therefore called
A. news reporting. B. public relations. C. mass communications. D. free advertising. E. publicity.
The advertising agency Positive Impressions lands a large new corporate client. The accounts manager, Julie, assembles a team of 12 people from across the company's many departments to assess and plan how best to serve the client's needs. Weeks pass, and things seem to be going well. Julie holds some off-site meetings at a local brew pub, and as a result, the team members appear comfortable with each other, telling occasional jokes and engaging in friendly competition at the company's foosball table during breaks. Meetings are often productive, with a variety of viewpoints expressed, and while not everyone agrees with every idea, mutual respect within the team is evident, with one small exception. Josephine, from accounting, and Eric, from operations, argue over small details. They
typically have heated discussions outside of team meetings, with Eric coming to Josephine's desk to complain about her requests for what Eric perceives as excessive paperwork and unnecessary budgetary constraints. Julie is concerned that the tension between Eric and Josephine might affect the overall productivity of the team. Keeping the concepts behind interpersonal processes in mind, which of the following actions should Julie take? A. introduce an incentive program that rewards the top 25 percent of team members with bonuses and threatens the bottom 25 percent with termination B. hire a consultant to facilitate team-building exercises that promote group effort over individual achievement C. refrain from interfering in the team's established dynamic, but monitor Josephine and Eric's working relationship for any escalation D. divide the group into smaller pairings, making sure that Josephine and Eric have no shared duties or unnecessary interactions E. create a team hierarchy that requires Josephine and Eric to report to senior team members who are empowered to issue reprimands