When Fisher-Price comes up with an idea for a new toy, it needs to ensure that the children who play with the toy will not choke on any of its parts and that the toy in general will not be a hazard to the children who will be using it. In what stage of the new-product development process will these safety checks occur?

A. idea generation
B. product development
C. test marketing
D. product launch
E. idea screening


Answer: B

Business

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