An entity that describes attributes such as repeating groups is called:
A) a fundamental entity.
B) an associative entity.
C) an attributive entity.
D) an external entity.
C
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Answer the following statements true (T) or false (F)
1. Because of its broad perspective, inoculation theory has “almost limitless application.” 2. With inoculation messages, even weak refutations provide protection. 3. There is a direct link between changing attitudes and changing behavior. 4. Centrally routed messages are much more likely to create long term change for the recipient than are peripheral messages. 5. A threat is the same as a fear appeal.
Scenario planning is a useful technique for firms competing in industries characterized by ________ and ________.
A. low profit margins; stability B. high profit margins; stability C. unpredictability; change D. predictability; stability
During the Second Media Age, a shift in communication initiated the need for a ______, designed to describe the unique, customized communication styles of today.
a. new media format b. new media theory c. new media design d. new media style
Which of the following budgets are not considered when preparing a cost of goods sold budget?
a. direct materials budget b. direct labor budget c. finished goods budget d. selling budget e. All of the answers are considered.