A marketing plan is best provided as an oral presentation so that employees can grasp concepts through visual aids and ask questions in a question-and-answer session
Indicate whether the statement is true or false
FALSE
Explanation: A marketing plan is a written document so that the details can be referred to again and so that written objectives can be compared with measurements taken as marketing is implemented to see whether objectives are being met.
You might also like to view...
Beebone is an example of which of the following?
A. worm B. botnet C. phishing D. hacktivism
Physical appearance is a nonverbal signal that can be controlled by the communicator
Indicate whether the statement is true or false.
Jocelyn sells short 1000 shares of JKLO stock at $31.25 per share and six months later purchases the shares at $29.00 each. Ignoring margin interest and brokerage fees, Nancy will
A) earn a total profit of $3,125. B) lose a total of $2,900. C) earn a total profit of $2,250. D) Lose a total of $2,250.
In which SDLC phase is the information system coded, tested, and installed in the organization?
A) Systems planning and selection B) Systems replacement C) Systems analysis D) Systems design E) Systems implementation and operation