Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?
A) Orange and black are two of the most powerful colors in the color spectrum.
B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones.
C) The size of the tiger enhances a male's ego.
D) The playful nature of the tiger is appealing to female consumers.
B
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In a recent discussion about biases against women in the workplace that took place at Ted’s job, he was surprised that his boss was suggesting that biases against women simply weren’t as bad as most people thought. This is an illustration of which of the following?
A. social identity model of de-individuation effects B. uncertainty reduction theory C. standpoint theory D. attribution theory
The following transactions occurred during March, the first month of operations for Canyon Products, Inc: 1 . Issued 50,000 shares of capital stock in exchange for $600,000 cash 2 . Purchased land for $400,000, using a $150,000 cash down payment and signing a note payable for the balance. 3 . Made a $60,000 cash payment on the note payable from the purchase of land. 4 . Purchased equipment on
credit from Burton, Inc for $63,000. What is the balance in the Cash account at the end of March? a. $810,000 b. $210,000 c. $600,000 d. $390,000
Business planning is an ongoing process of making decisions that guides a business in both the short and long term
Indicate whether the statement is true or false
Triumph Division of Traveling Fantasies, is evaluated based on residual income generated. In the most recent year, the Triumph Division generated a residual income of $2,000,000 and net income of $5,000,000 . The target rate of return for all divisions of Traveling Fantasies is 20%. What was the return on investment for the Triumph Division?
a. 40% b. 13% c. 20% d. 33%