Dividing a larger market into smaller groups based on meaningful shared characteristics is a process referred to as ________ ________.
Fill in the blank(s) with the appropriate word(s).
market segmentation
The days of one-size-fits-all mass marketing are largely over. Marketers who try to be all things to all people typically end up serving no one well. Instead, marketers concentrate on segmenting the market to provide the best possible product to its target market.
You might also like to view...
Social loafing is ______.
A. the tendency of an individual to ease their efforts when the rest of the group is working B. a person’s work pace in the work environment C. the concept of everyone holding his/her own “piece of the pie” D. an individual’s high need to accomplish more than is realistically possible
Ivan is dissatisfied with the direction his organization is taking and responds by spending less time at work and withdrawing from relationships. He has chosen which response?
A. exit B. neglect C. loyalty D. voice
An important goal when delivering negative-news messages is to maintain friendly relations with the receivers and to regain their confidence
Indicate whether the statement is true or false
Before drawing a PERT or CPM network, we must identify all activities and their predecessors
Indicate whether the statement is true or false