Describe the three new elements of the service marketing mix.
What will be an ideal response?
People: All the human actors who play a part in service delivery and thus influence the buyer's perceptions: namely, the firm's personnel, the customer, and other customers in the service environment.
Physical Evidence: The environment in which the service is delivered and where the firm and customer interact, as well as any tangible components that facilitate performance or communication of the service.
Process: The procedures, mechanisms, and flow of activities by which the service is delivered-the service delivery and operating systems.
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Which of the following is the attribute used to measure many assets that are recognized on a balance sheet, because it is more objective and verifiable?
a. Market value b. Historical cost c. Liquidation value d. Current replacement cost
The ability of a system to protect individual privacy and confidentiality is an example of
a. schedule feasibility b. operational feasibility c. legal feasibility d. economic feasibility
The receivables of a company with installment receivables would normally be considered to be of higher quality than the receivables of a company that did not have installment receivables
Indicate whether the statement is true or false
The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system
A) selling B) global marketing C) sustainable marketing D) differential marketing E) marketing