The reluctance of U.S. manufacturers to produce small cars for smaller unit profits despite the growing preference of U.S. customers for small cars is a classic example of ________
A) marketing myopia
B) vertical disintegration
C) diseconomies of scale
D) diseconomies of scope
A
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Which feeling below is an example of Positive Affect?
a. Restlessness b. Boredom c. Confidence d. Melancholy
During its first year of operations, Silverman Company paid $14,000 for direct materials and $19,000 for production workers' wages. Lease payments and utilities on the production facilities amounted to $17,000 while general, selling, and administrative expenses totaled $8,000. The company produced 5,000 units and sold 3,000 units at a price of $15.00 a unit.What is the amount of finished goods inventory on the balance sheet at year-end?
A. $15,000 B. $4,000 C. $10,000 D. $20,000
The United States is comprised largely of immigrants who have worked intently at retaining their traditional customs and language while still sharing in the common culture. Which of the following terms LEAST fits the above description?
a. Melting pot b. Internationalization c. Mosaic d. Globalization
To conduct marketing research, the first thing a marketing manager should do if one of his firm's products drops in sales volume is to
A. conduct a survey to see what is wrong. B. interview representative customers. C. set research priorities. D. do a situation analysis. E. define the problem.