Which one of the following statements is TRUE of a servicescape?
a. Fresh flowers in a medical office are an example of ambient conditions for a servicescape.
b. Employee uniforms are not part of a servicescape.
c. An example of an elaborate servicescape is a Federal Express mail drop-off box.
d. An example ofalean servicescape is a hospital.
A
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Under ________, buyers share sales and inventory information directly with key suppliers who monitor and replenish the buyer's stock automatically as needed
A) supplier selection B) proposal solicitation C) general need specification D) vendor-managed inventory E) procurement
After a particularly difficult day at Common Grounds Coffee, manager Dongfang had to diffuse a disagreement between two baristas. According to the management role categories, Dongfang was acting as a ______.
a. liaison b. negotiator c. disturbance handler d. figurehead
To avoid translation errors, the experienced advertising manager will use
A. a common language such as English, Mandarin, or French. B. local translators. C. both local and home-country translators in teams. D. back translation.
Your firm's policy is to respond to some of the comments your customers make on Facebook and Twitter. What should you do when responding to these comments?
A) Use a friendly, upbeat, professional tone. B) Take this opportunity to name your competitors and explain how much better your products are. C) Avoid admitting mistakes. D) You should do all of these when responding.