Anne's Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering its product. Anne's is using a ________ strategy.
A. posttesting
B. puffery
C. publicity
D. push
E. pull
Answer: D
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Ethics are:
A) beliefs or principles that individuals hold concerning what is right and what is wrong B) moral principles that individuals hold concerning what is right and what is wrong C) moral principles that serve as guidelines for both individuals and organizations D) beliefs or principles that serve as guidelines for both individuals and organizations
Which of the following terms refers to a right to the use of another's property?
A. usus B. charter C. servitude D. comity
A civil case generally proceeds as follows:
a. answer, complaint, discovery, trial, verdict. b. complaint, answer, trial, discovery, verdict. c. complaint, answer, discovery, trial, verdict. d. discovery, complaint, answer, trial, verdict.
Which of the following is true regarding a manager's job with respect to customers?
A. Today, the majority of employees in developed countries work in product sectors. B. Managers have not yet recognized the importance of delivering consistent high-quality customer services. C. Managers must create a customer-responsive organization in order to survive successfully in today's environment. D. Employees play an insignificant role in delivering quality customer services.