A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are ________ and word-of-mouth activity.
A. peer pressure
B. opinion leadership
C. psychographics
D. government regulation
E. parental guidance
Answer: B
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Which of the following is not an inherent risk factor for the revenue process?
A. The entity does not follow its stated policies for sales order approvals. B. Complexity of revenue recognition issues. C. Difficulty of auditing transactions. D. Special industry practices.
What are the keys to a successful control system? Think of the parenting techniques your parents or guardians used in raising you. Did they apply these principles? How could they have done so more effectively?
What will be an ideal response?
A firm with a wide span of control tends to have relatively more layers of management
Indicate whether the statement is true or false
A ________ is anyone affected, for better or for worse, by the decisions made within a particular firm.
Fill in the blank(s) with the appropriate word(s).