Intensive distribution is appropriate for shopping products.
Answer the following statement true (T) or false (F)
False
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________ can be thought of as power in action-the actual messages and tactics an individual undertakes in order to change the attitudes and/or behaviors of others.
Fill in the blank(s) with the appropriate word(s).
Which of the following adopter groups is most important to "sell"-given the importance of opinion leaders?
A. late majority B. early adopters C. early majority D. innovators E. laggards
Management exercising strong control and motivating its employees through external incentives such as a paycheck are reflective of the ____ style
a. Theory X b. Theory Y c. Situational leadership d. Total Quality Management
According to the signaling theory, why will a firm with unfavorable prospects want to sell stock??
A. ?To share the losses with new investors B. ?To increase bankruptcy cost with more debt C. ?To skip the dividends payable on common stock D. ?To maintain a reserve borrowing capacity E. ?To have tax benefit/bankruptcy cost trade-off