Which of the following statements is true about Generation Y?
a. Its members were born between 1965 and 1978.
b. Its members are tech savvy but still use traditional media.
c. Its members have the least spending power than any other cohort.
d. Its members are the first generation of latchkey kids.
ANSWER: b
Millennials may be the most tech-savvy generation yet, spending more time surfing the Web on social media than they do watching television, listening to radio, or reading newspapers, but they still use and value traditional media.
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Who said a corporation has no conscience?
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