_____ is the process of determining what the external customer is willing to pay for a product or service and then assigning specific cost targets to the components, assemblies, and systems that make up the product or service
a. Specific costing
b. Target pricing
c. Total cost analysis
d. Cost avoidance
e. None of the above.
b
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"I don't understand why you're afraid to commit to this new ad program," said Barry, a sales representative of a popular radio station, to the marketing manager of a large retail store. "Our radio station is offering you a chance to be heard around the clock and all over town. If you sign today, we can have your ad on air starting the day after tomorrow. No other radio station offers such an extensive advertising service. So, would you prefer your ad being broadcast every 60 minutes or every 30 minutes?" In this scenario, Barry would be classified as a(n) ________ salesperson.
A. aggressive B. submissive C. unassertive D. empathetic E. passive
Advertisements for which of the following product categories would be most effective when used with a flighting pattern?
A) breakfast cereal B) detergents C) beer D) electric bulbs E) refrigerator
Which of the following is a characteristic of a good interviewer?
a. One who interrupts respondents as key issues are introduced b. One who is able to get others to open up and share information c. One who interviews in a highly formal/professional manner d. One who indicates the expected answer during questioning
Which of the following management functions involves self-knowledge and awareness of impact on others?
A) Interpersonal sensitivity B) Communication C) Representation D) Monitoring