Discuss some of the ways the FTC has curbed online marketing efforts
The FTC's 2010 guidelines for online endorsements are aimed at tweets and blogger statements that are like ads. When an advertiser pays a blogger or gives something of value to mention a product, readers need to be informed of that fact. Disclosure must be clear. Discussed experiences must be real. If a blogger is paid to try something they disliked, the blogger or tweeter cannot say it was great. Statements that require proof cannot be made when the blogger or tweeter does not have that proof.
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a. concurrent b. damage c. rework d. preliminary
Successful sales presentations convert product features into:
A) closed sales B) buyer benefits C) product applications D) selling appeals E) research statistics
If it is predetermined that 5% of students will pass this exam and 95% will flunk, what kind of performance appraisal system is being used?
A. MBO B. BARS C. Graphic rating D. Narrative E. Forced distribution