When Becky's business asked her to address the media on the evening news about their new product, she was very willing. She prepared a complete statement explaining all of the new features of the product, the benefits, and the cost structures
She was surprised later to watch
the segment and see herself on the air only pictured saying, "It is a great new product." What
might have happened?
A. Becky's statement was too complex and detailed for a media sound bite.
B. The producers probably thought she did not know what she was talking about.
C. Becky was dressed too nicely.
D. The new product was not a good product so the media did not want to cover it.
A
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Which of the following is suggested in the chapter regarding the answering of common questions?
a. When asked to describe yourself during an interview, you should talk about your astrological sign, favorite restaurants, achievements in youth sports, or high school prom theme, in order to establish a relaxed transactional climate. b. When asked about your greatest weaknesses, you should make up a fake weakness so you have something to say when asked. c. When asked, “Why do you want to work here?” you should address the issue of desired salary and benefits at that time. d. When asked, “What is your ideal job?” you should play it safe and simply describe attributes of an ideal position.
Gene Kelly was
a. the outstanding actor of his day b. the outstanding musical performer of his day c. the outstanding romantic director of his day d. none of the above
In research of online messages, it was found that people were more likely to comment on a message when that message was positive than when it was negative
Indicate whether the statement is true or false.
Assuming we understand how another person thinks or perceives without asking that person is ____________________
Fill in the blank(s) with correct word