Which of the following statements is true of couponing?
A. Coupons are more effective than sampling for inducing initial product trial in a short period.
B. Coupons are useless when it comes to promoting established products.
C. Coupons are often used by consumers who are already loyal to the brand.
D. Coupons have an extremely high redemption rate.
E. Coupons always assist in providing an immediate response.
Answer: C
You might also like to view...
Business Process Modeling Notation (BPMN) activity diagrams depict activities as circles.
Answer the following statement true (T) or false (F)
Age diversity management ______.
A. applies only to the U.S. culture B. protects the rights of older people C. includes considerations of the way employees work D. is especially important to menial jobs
When asked about your greatest weakness, you should ________
A) never offer a real weakness B) frame a strength to sound like a weakness C) suggest that you work too hard or that you're a perfectionist D) mention a real weakness and how you are trying to improve it E) decline answering the question
One upon a time bureaucracy was NOT a dirty word because Max Weber believed…
a. Authority would be formal because people would only advance up the hierarchy by obeying and working within the rules b. Domination in bureaucracy was legitimate because it was based on transparent, meritocratic and accountable norms c. Bureaucracies provided people with money and opportunities for self-interest thus ensuring economic progress d. Both a and b