To develop sensitivity to the attitudes of various priority publics, a PR person must develop:

a. persuasion techniques for each one.
b. different strategies for each one.
c. empathy for each one.
d. none of the above


C

Communication & Mass Media

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What is the name of the ethical system devised by Immanuel Kant?

a. the golden mean b. the categorical imperative c. moral virtue d. an ethic of care

Communication & Mass Media

Analyzing an audience means __________.

A. finding the general tendencies of the audience to appeal to as many people as possible B. getting important information like gender, religion, social status, and economic status to best convince them of your ideas C. thinking about the make-up and motivations of the audience to get a sense of how to best make your case to them D. all of these choices E. none of these choices

Communication & Mass Media

Just because going to concerts is a reward to Stan, it may not be one for Donyale

Indicate whether this statement is true or false.

Communication & Mass Media

When delivering a speech on the Apollo 11 landing, Alane

used the following "WOW" statement: "As Neil Armstrong said, ‘That's one small step for man; one giant leap for mankind.'" In this case, Alane used a __________ for her "WOW" statement. a. statistic b. narrative c. quotation d. rhetorical question

Communication & Mass Media