Which of the following statements about the product life cycle is FALSE?
A. If the product can be tried on a limited basis, without a lot of risk to the customer, it can usually be introduced more quickly.
B. How long a whole product life cycle takes, and the length of each stage, varies a lot across products.
C. Although the life of different products varies, on average product life cycles are getting longer.
D. A product idea may be in a different life-cycle stage in different markets.
E. The greater the comparative advantage of a new product over those already on the market, the more rapidly its sales will grow.
Answer: C
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Answer the following statement true (T) or false (F)
A product line can also be lengthened by adding more items within the present range. There are several motives for line filling. Which of the following is one of them?
A) responding to senior management wishes B) responding to consumer wishes C) reaching for incremental profits D) reaching for incremental capacity E) responding to sales-force demands
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Answer the following statement true (T) or false (F)
A weaker U.S. dollar is an economically favorable exchange-rate shift for manufacturing plants based in the United States.
A. Yes, because it makes such plants less cost competitive with foreign plants. B. No, the U.S. dollar must be stronger. C. This is a true statement. D. Yes, because it provides incentives of foreign companies to locate manufacturing facilities in the U.S. to make goods for U.S. consumers. E. Yes, because it provides for a weakened foreign demand for U.S.-made goods.