The heart of the marketing mix is the:
a. product offering and product strategy.
b. place and distribution strategy.
c. sales promotion and personal selling strategy.
d. product packaging and pricing strategy.
ANSWER: a
Of the four Ps, the marketing mix typically starts with the product. The heart of the marketing mix, the starting point, is the product offering and product strategy.
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Clabber Company has bonds outstanding with a par value of $100,000 and a carrying value of $97,300. If the company calls these bonds at a price of $95,000, the gain or loss on retirement is:
A. $2,700 gain. B. $2,700 loss. C. $5,000 loss. D. $2,300 gain. E. $2,300 loss.
A system of accounting for production operations that produces timely information about inventories and manufacturing costs per unit of product is a:
A. Manufacturing accounting system. B. Cost accounting system. C. Finished goods accounting system. D. Production accounting system. E. General accounting system.
________ scheduling assigns jobs to machines or employees to jobs
Fill in the blanks with correct word
Mars Inc. aired a radio ad for its pizza with a catchy jingle that garnered huge appreciation. After two weeks, it ran a magazine ad for the pizza but failed in its appeal. Which of the following reasons can explain the reduction in persuasiveness of the magazine ad for Mars's pizza?
A. The magazine ad does not create a primacy effect unlike the radio ad. B. The processing stimulated by the magazine ad is less controlled and less favorable than the processing stimulated by the radio ad. C. In order to view a magazine ad, people have to buy the magazine which features the ad, resulting in reduced appeal. D. The magazine ad is part of a huge clutter which has negatively affected the attitude of the target audience toward Mars's Pizza. E. The radio ad creates a stimulation based on the recency effect, unlike the magazine ad.