Manten is a popular brand of hiking boots. Its advertisements emphasize the experience of conquering unfamiliar terrain in the wild. They portray vivid, captivating visuals of cliffs, rivers, and jungles. The campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. This approach is most likely an example of ________ advertising.
A. transformational
B. consumer-generated
C. teaser
D. informational
E. rational
Answer: A
You might also like to view...
Almondine Company sold a computer for $50,000 . The computer's original cost was $250,000, and the accumulated depreciation at the date of sale was $180,000 . The sale of the computer should appear on Almondine's annual statement of cash flows (indirect method) as
a. a reduction in cash flows from operating activities of $20,000 and an increase in cash flows from investing activities of $50,000. b. an increase in cash flows from operating activities of $20,000 and an increase in cash flows from investing activities of $50,000. c. a reduction in cash flows from operating activities of $20,000 and an increase in cash flows from investing activities of $70,000. d. an increase in cash flows from operating activities of $20,000 and an increase in cash flows from investing activities of $70,000.
QFD ______.
a. stands for quality function development b. is a method companies use to translate customers’ wants and needs into product or service features c. was introduced by Henry Ford d. applies to assembly line manufacturing
The ________ for Axe Excite body wash is most likely young men interested in feeling that they have sex appeal.
A. trial/rejectors B. product utility C. market aggregate D. marketing mix E. target market
What is the probability that a respondent chosen at random enjoys shopping for clothing?