When offering a brief salute to a special occasion or person, you are giving

A) an introduction.
B) a eulogy.
C) a toast.
D) an address.


Answer: C

Communication & Mass Media

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A joint operation agreement allowed competing two or more newspapers to merge into a single larger newspaper without eliminating any staff

Indicate whether the statement is true or false.

Communication & Mass Media

Wherein the speech do primacy theorists advocate that a speaker should place his or her strongest argument?

a. in the introduction b. in the beginning of the body c. at the end of the body d. in the conclusion

Communication & Mass Media

Which of the following is NOT included as a recommended procedure for communicating up negative information?

A. Introduce the problem B. Discuss resolving the failure C. Express guilt D. Note positive results of failure

Communication & Mass Media

What tool can you give to media contacts that offers specific occasions for still photos and video shoots to help them better illustrate their stories or segments?

a. photo prints b. digital photo files on CD c. hyperlink to photos on your organization’s website or server d. photo opportunity sheet

Communication & Mass Media