The greatest risk for a new product or service offering is to present
a. a similar offering to an existing market
b. a dissimilar offering to a radically different market
c. a similar offering to different but similar market
d. a dissimilar offering to an existing market
e. a similar offering to a dissimilar market
B
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Collecting information that is made available to multiple subscribers in standardized form would be characteristic of:
A) a syndicated data service firm B) an internal supplier firm C) customized process firms D) syndicated services firms E) a standardized service firm
Which of the following may pay dividends?
A) preferred stock B) investors C) Treasury bills D) notes payable
________ are a type of limited-service wholesaler who carries a limited line of semiperishable merchandise (such as milk, bread, and snack foods), which is sold for cash as deliveries are made to supermarkets, small groceries, or hotels
A) Industrial distributors B) Wholesale merchants C) Full-service wholesalers D) Truck jobbers E) Purchasing agents
Administered pricing utilizes nonprice competition components such as _____
a. price guarantees and price lining b. quantity and seasonal discounts c. bargaining and buyer power d. selection and location