Scholars conducting research from the positivist paradigm primarily use quantitative data to make claims about the social world

Indicate whether the statement is true or false.


True

Communication & Mass Media

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Audio news releases, like releases for print media, must be

A) two pages long. B) newsworthy and not too commercial. C) written with sentences averaging 20 words. D) laced with subliminal messages E) none of the above.

Communication & Mass Media

A person uses fewer different words when they speak

Indicate whether the statement is true or false

Communication & Mass Media

According to the text, what strategy has NPR used to attract more people to visit its web site?

a. At the end of each broadcast, listeners are told exactly what they will find on the web siteabout the story they just heard. b. NPR launched an extensive advertising campaign. c. NPR shut down its news broadcasts for a month in 2002, but still maintained its web site.

Communication & Mass Media

There are three general types of audiences for persuasive speeches: those favoring your proposition, those opposed to it, and those who are neutral

Indicate whether the statement is true or false.

Communication & Mass Media