The marketing emphasis of a company pursuing a broad differentiation strategy usually is to
A. emphasize selling directly to end users and promoting personalized customer service.
B. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.
C. out-advertise rivals and make frequent use of discount coupons.
D. communicate the product's ability to serve the customer's every need.
E. underprice rival brands with comparable features.
Answer: B
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