Two advantages of outdoor advertising are its flexibility and reduced costs.
Answer the following statement true (T) or false (F)
True
Outdoor advertising includes billboards, signs in sports arenas, skywriting, and ads on the sides of buildings, buses, and cars. Outdoor advertising has several advantages, including its flexibility and reduced costs, which are very appealing to marketers.
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Hospitality organizations like to promote from within for all but which of the following reasons?
a. The internal candidate is a known quantity. b. Internal hiring leads to feelings of equity among present employees. c. The internal candidate has assimilated the organizational culture. d. Internal candidates tend to be service naturals.
In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have a severe headache
The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible. A) full line strategy B) downward line stretch C) cannibalization strategy D) undifferentiated strategy E) upward line stretch
A study of buying behavior reveals that most people make buying decisions based on:
A) a combination of emotional and rational buying motives B) emotional buying motives only C) rational buying motives only D) social buying motives only E) group theory motives only
According to the AMA's Code of Ethics, to acknowledge the basic human dignity of all stakeholders represents the ethical value of ________.
Fill in the blank(s) with the appropriate word(s).