What are cultural values? Name the six cultural values

What will be an ideal response?


You may choose to have students name and explain fewer cultural values rather than list all that are mentioned in the book.

Cultural values refer to beliefs that are so central to a cultural group that they are never questioned. The book describes: individualism/collectivism, preferred personality, view of human nature, human–nature relationship, power distance, and long-term versus short-term orientation.

Communication & Mass Media

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According to your textbook, sexual orientation is one factor to be considered in demographic audience analysis.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Early Edison “peepshow” projectors in nickelodeons were known as what?

What will be an ideal response?

Communication & Mass Media

A group of standards that offer guidance about the choices we make and explain why we behave as we

do is known as________________. A. morals. B. ethics. C. ethical communication. D. politics.

Communication & Mass Media

Flutter echoes are:

a. short single echoes that come in rapid succession in a small room. b. absent in a large room. c. perceived only with electronic instruments. d. desirable because they enhance clarity.

Communication & Mass Media