Caroline is assessing market growth, market competitiveness, and market access for each segment she has identified. Caroline is assessing the ________ of each potential market segment.
A. identification
B. reach
C. substance
D. profitability
E. responsiveness
Answer: D
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You see what you want or expect to see with this perceptual mechanism:
A) attribution error B) halo effect C) self-ful?lling prophecy D) selective attention
Identify the multiple channel system in which channel members perform complementary functions, often for the same customer thereby allowing for specialization and better levels of performance
A) direct marketing system B) hybrid system C) vertical system D) horizontal system
Legacy systems are
a. old manual systems that are still in place. b. flat file mainframe systems developed before client-server computing became standard. c. stable database systems after debugging. d. advanced systems without a data warehouse.
Wages are compensation of employees at a yearly or monthly rate
Indicate whether the statement is true or false