He patented the first electronic television camera tube:
a. Philo T. Farnsworth
b. David Sarnoff
c. Vladimir K. Zworykin
d. Charles Jenkins
e.Herbert E. Ives
c
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According to the text, what was the real master stroke that the researchers managed to
accomplish in the study referred to as The Great American Values Test?
a. They were actually able to measure real values in their subject population. b. They were able to measure persuasion among viewers who had been interrupted during the program. c. They were able to get all the commercial channels in three different cities to broadcast the same program at the same time. d. They were able to persuade about 50% of the population to make a contribution to the environment. e. They were able to use a personal computer to analyze all of their data in less than 24 hours.
The concentration of women public relations practitioners in lower-paying technical jobs has been identified in a 1986 IABC study as ________
A) feminization B) sexual harassment C) the velvet ghetto D) the glass ceiling E) the mommy track
A neutral definition focuses on __________ meaning
A) denotative B) connotative C) persuasive D) vivid E) reflexive
Which of the following statements characterizes the difference between ethics and ethical
communication? A. ethical communication is based on making choices on "what we ought to do" rather than "what we want to do." B. ethics requires us to apply our ethical standards to the messages we produce and consume. C. ethics is based on a set of standards that offer guidance about the choices we make and explain why we behave as we do. D. there is no difference.