Relationship building is important in which of the following situations?
a. When the United States is involved in the negotiations.
b. When a Hispanic country is involved in the negotiations.
c. When Germany is involved in the negotiations.
d. When Great Britain is involved in the negotiations.
B
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______ is the degree to which a channel allows us to easily communicate and understand information sent between people and organizations.
A. Channel richness B. Instrument measure C. Noise D. Channel intenseness
An increase in contribution margin per unit can be created by an ________ in sales price per unit and a ________ in variable costs per unit.
A) increase, decrease B) decrease, increase C) increase, increase D) decrease, decrease
Elliot recently studied reinforcement theory in his organizational behavior class. He understands that how often a reward or punishment is applied can predict learning and motivation. This is referred to as ______.
A. theory of motivation B. annual review process C. schedules of reinforcement D. punishment planner
A retailer and a supplier both utilize relationship marketing. Which merchandise source do they best illustrate?
a. company-owned b. outside, new supplier c. opportunistic buying d. outside, regularly used supplier