The ________ department is typically headed by an account executive, who serves as liaison between agency and client, keeping communication flowing between the two and heading the team of specialists assigned by the agency to the client.

A. creative
B. account management
C. administration
D. account relations


Answer: B

Communication & Mass Media

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If I were to say that "Joe isn't just smart, he's brilliant," I would probably be addressing the issue of accuracy

Indicate whether the statement is true or false

Communication & Mass Media

Greta is very good at her job and her work ethic is impeccable. Her boss Frank criticizes her

work regardless of her outstanding record. The other day, Frank told Greta that she needed to come in on Sunday, her day off, so that she could clean off his desk and balance his personal checkbook. He indicated that if she refused, he would ?re her. What type of power is best represented by Frank in this interaction? A) referent B) coercive C) expert D) legitimate

Communication & Mass Media

________ is the use of images as an integrated element in the total communication effort a speaker makes to achieve the speaking goal

Fill in the blanks with correct word

Communication & Mass Media

Nonverbal behaviors are assumed to be less truthful than words.

Answer the following statement true (T) or false (F)

Communication & Mass Media