A news conferences should be called for only two reasons: (1) to provide media access to a celebrity or expert whose time is limited and (2) to offer face-to-face access to a spokesperson for the organization when there is a controversy

Indicate whether the statement is true or false


True .

Communication & Mass Media

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Function words carry the significant meaning of a sentence

Indicate whether the statement is true or false

Communication & Mass Media

Western Europe uses very little television programming from the U. S. because Western European programmers produce almost all European shows

a. True b. False

Communication & Mass Media

Which of the following statements is true?

a. Gays and lesbians are still more likely to appear in comedies than dramas b. U.S. television has a long history of portraying homosexuality and homosexual relationships c. Approximately half of all television shows portray non-heterosexuals d. Increased prevalence of homosexual characters means that representations are becoming more progressive

Communication & Mass Media

You need to develop a new dessert dish for your restaurant. You gather your chefs together for a team-based creative session. Which of the following discussion methods would prove most useful for developing this new dessert offering?

a) Sens-ational Thinking b) Standard Agenda c) Morphological Analysis d) Group Decision Support System

Communication & Mass Media